Jaguar's logo changed, Elon Musk asked such a question that it felt like an invitation to discuss over tea.

New Delhi: British luxury car manufacturer Jaguar has changed its 89-year-old logo. While launching the new logo, the company called it a part of its upcoming plans. Let us tell you that Jaguar is preparing to establish itself as a fully electric car manufacturer from 2026. The company says that the new logo is an important step in this direction.

Features of the new logo

Jaguar's new logo is designed as JaGUar, consisting of upper and lower case letters . Apart from this, the company's popular “Leaper” i.e. jumping cat design has also been introduced in a new form. This design has been prepared on brass to give relief. Along with this, marketing slogans like Delete Ordinary, Live Vivid and Nothing Copy have been released.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

Elon Musk's question

Jaguar's new logo is receiving reactions from all over the world. Commenting on this on social networking site X, Tesla owner Elon Musk asked, do you sell cars? In response, Jaguar invited him to present the new electric car during Miami Art Week on December 2. Not only this, the company also invited him to have tea.

company statement

Jaguar MD Rawdon Glover said that the company deliberately removed the old models from the market, so that there is no confusion between the old and new brands. The change was necessary to change people's perception of the jaguar, he said. To enter the new era we have to redefine our identity.

When did Jaguar start?

Jaguar was started in 1922 by William Lyons as the Swallow Sidecar Company. With the launch of SS Jaguar in 1935, this company started making its mark in the world of luxury cars. Now, almost nine decades later, the company has set the goal of becoming an electric car manufacturer by starting a new chapter. Also read: These people have the most expensive cars in the country, defeating even Mukesh Ambani