Blue Riband Gin has unveiled its striking new look, reintroducing one of India’s most iconic gin brands to a new generation of consumers. The new packaging gives the brand a modern and premium identity, while maintaining its trusted taste and rich heritage, which has made Blue Riband Gin a consumer favorite for decades.
The change reflects Blue Riband Gin’s commitment to staying relevant in an evolving market, increasing shelf appeal and building stronger relationships with long-standing customers as well as new customers who prefer modern gin.
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Speaking about the launch, Sumit Tiwari, General Manager – Marketing, Inbrew Beverages said, “With this new identity, Blue Riband is entering a new era, which strikes a beautiful balance of tradition and modernity. The new packaging has been designed to enhance the modern appeal of the brand, while maintaining the trust, familiarity and taste that consumers love. This change is a symbol of Inbrew Beverages’ continued efforts to make its portfolio more premium and robust. Modernity.” And through consumer-centric innovations, the brand will appeal to its loyal customers as well as a new generation seeking a premium gin experience.”
With new packaging, Blue Riband Gin is now available across Maharashtra in 750 ml, 180 ml. and 90 ml. Available in this pack size.
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