OnPoint, Byte Media sign partnership to expand TikTok Shop services

The agreement, signed on March 27, outlines a collaboration framework to develop integrated solutions for enterprise clients. Areas of cooperation include livestream services, expansion of affiliate and creator networks, and full-funnel media planning and buying. The partnership also covers video content production, including long-form and AI-supported formats.

In the small and medium-sized business segment, the two companies plan to introduce automated media buying solutions combined with AI-assisted content production to improve cost efficiency and operational speed.

The collaboration also includes a cross-border component. Byte Media is currently active in several TikTok Shop markets, including North America, Europe, and Latin America. OnPoint said it plans to scale its TikTok Shop operations in the United States in 2026, while exploring opportunities in other regions.

Both companies stated that the partnership aims to build scalable cross-border commerce capabilities connecting brands, creators, and consumers. It also seeks to develop more standardized operating models across markets to improve efficiency and support long-term growth.

The initiative aligns with TikTok Shop’s broader international expansion, with both firms positioning themselves as long-term partners within the platform’s ecosystem.

OnPoint provides end-to-end digital commerce services, including store management, multichannel sales, fulfillment, customer service, content production, advertising, livestreaming, affiliate marketing, and data analytics. The company works with more than 250 brands and manages over 400 online storefronts across multiple e-commerce platforms.

Byte Media is a digital performance agency offering services such as content strategy, media execution, campaign management, and creator network development. The company operates in Vietnam and is expanding into international markets, with a focus on social commerce.

Bao Tran