Percentage of women increased in financial planning! A huge jump of 35 percent in Bandhan Life’s policyholders

• Percentage of women increased in financial planning!
• Bandhan Life’s women policyholders jump by 35%
• East Indian women’s propensity to purchase insurance

Bandhan Life Insurance : Bandhan Life Insurance has reported a significant increase in the number of women policyholders in East India. Women participation has increased significantly from 12% in FY 2023-24 to 35% in FY 2025-26. This trend reflects the change in financial awareness; In which more and more women are now actively participating in long-term financial planning and protection. Bandhan Life presents this information report as part of its Mother’s Day celebrations.

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East India is a major market

According to the company’s internal data, East India continues to be a key market. West Bengal is leading in this, with West Bengal alone accounting for 42.84% of the total women policyholders in the region. It is followed by Bihar (21.46%), Odisha (10.67%), Jharkhand (9.31%) and Assam (8.54%). Especially in the acceptance of ‘endowment plans’ (endowment plans) there has been a big increase in this area. Endowment plans are more preferred in these regions as compared to other regions like West, North and South; While other regions are still mainly dominated by defense oriented products. This trend reflects a deep cultural and economic tendency towards long-term security and wealth accumulation.

Financial pillar of women’s family – Satisheshwar B.

“Women are not only the caretakers of the family, but they are also the financial backbone of the family. As mothers, women often think farthest when it comes to securing the future of their children and ensuring long-term financial security for their loved ones. At Bandhan Life, we are witnessing a significant change: more and more women are now actively recognizing the importance of life insurance. They see life insurance as a very important tool for protection, savings and long-term financial planning. Life insurance can be used not only for protection but also for wealth creation. The growing preference for women; as well as women taking financial decisions on their own—all this is a sign of their deep commitment to securing their family’s future and their efforts to build financial resilience for themselves,” said Satisheshwar B., MD & CEO, Bandhan Life. said.

Bandhan Life also mentioned that the changing customer profile indicates that customers are now turning to more sophisticated and financially conscious consumers. While women in the age groups of 46-55 and 56-65 have shown a consistent increase in purchasing insurance policies, the share of young women in the age group of 25-35 has declined.

A clear trend towards savings-oriented insurance products

‘Bandhan Life’ has noted a decisive shift in the product preferences of its female customers; Along with protection, there is a growing trend towards wealth creation. The company’s flagship product, ‘iIncome Wealth’, alone accounted for around 40% of total policy purchases in FY25-26. This shift has been fueled by the expanded product range of ‘Bandhan Life’; The range has expanded to now include a complete suite of insurance solutions, enabling women to combine their insurance purchases with long-term wealth creation goals.

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