New Delhi: PhonePe took a significant step into the co-branded credit card segment last June with the launch of its co-branded credit card. The newly introduced PhonePe HDFC Ultimo credit card focuses on offering value on everyday transactions rather than occasional large rewards, meeting the growing demand of today’s credit card users.
The concept behind the card is straightforward. Instead of complicated methods to earn rewards, the PhonePe HDFC Ultimo card targets daily expenses such as recharges, utility bill payments, online shopping, and more.
Cardholders receive 10 percent cashback on key PhonePe categories, including mobile recharges, DTH subscriptions, utility bills, and other daily bill payments. Each recharge, electricity bill, and broadband payment now earns significant rewards.
Beyond bills, the HDFC Ultimo card offers 1 percent cashback on all ‘Scan and Pay’ transactions, making local shopping more rewarding. Whether at neighborhood grocery stores or street food vendors, every QR code scan adds to the cashback balance. This feature aligns closely with the UPI payment habits of Indian consumers, ensuring even small purchases contribute to rewards.
Additionally, the card provides up to 5 percent cashback on selected online shopping brands in categories like fashion and electronics. Complimentary domestic airport lounge access balances everyday use with travel and online shopping benefits, enhancing the overall cardholder experience.
The main appeal of the PhonePe HDFC Ultimo card lies in its clear focus on rewarding daily spending. Users earn cashback on regular expenses, local purchases, and online shopping.
As a practical option in its segment, this co-branded credit card delivers value that matches the common spending patterns of consumers.
For those exploring different reward structures, the PhonePe HDFC Ultimo card offers an easy and accessible way to earn benefits that fit seamlessly into everyday spending habits.
Bhupendra Singh Chundawat is a seasoned TECHNOLOGY journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Readhis insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
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