Phulera Dooj 2026: Holi of flowers will be celebrated in Mathura-Vrindavan on 19th February.

The day of Phulera Dooj is very special for the devotees of Lord Krishna. This is the day when Holi is played with fresh flowers instead of colors in North India, especially Mathura and Vrindavan. This festival falling between Basant Panchami and main Holi brings the message of happiness and mutual love.

According to religious beliefs, Phulera Dooj is considered one of the most auspicious days of the year. This is the reason why on this day there is a huge celebration of weddings in North India and people start new work without seeing the auspicious time.

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auspicious moment and time

According to the Hindu calendar, this festival is celebrated on the second day of Shukla Paksha of Phalgun month.

• Date: February 19, 2026
• Start date: 18th February at 4:57 PM.
• Closing Date: 19th February till 3:58 PM.

Why is this day special?

Phulera Dooj is completely dedicated to the love of Radha-Krishna. On this day, people offer flowers to God and pray for happiness and prosperity. This day also holds great importance for the business class, because new investments or businesses started on this day are considered likely to be successful.

Worship methods and traditions

On this day, devotees wake up early in the morning, take bath and decorate their houses with flowers and rangoli. During the puja, the idols of Radha-Krishna are bathed with rose water and flowers and dressed in new clothes.

Panjiri, Khoya Barfi, Makhana Kheer and Panchamrit are offered as Prasad. Aarti is performed with chanting of Krishna mantras and then Prasad is distributed.

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Braj has a different charm

A huge crowd gathers in the temples of Mathura and Vrindavan on this day. The temples are adorned with flower garlands and beautiful decorations. There are programs of folk songs and bhajans at various places, where people enjoy this holy festival by showering flowers on each other.