An important development is that 75 people will be laid off by Pocket FM, the quickly expanding audio series platform. This is the second wave of layoffs in as short a time as six months. Following prior layoffs in October 2024 and the termination of 200 contracted writers earlier in July, this action is part of a bigger reorganization effort aimed at maximizing expenses and attaining profitability. Despite their difficulty, these actions are thought to be essential to the business’s long-term survival and prosperity in a market that is becoming more and more competitive.
Credits: Money Control Hindi
The Context of the Layoffs: A Cost-Cutting Measure
With material available in more than ten languages, including Hindi, Tamil, Telugu, and Marathi, Pocket FM, which was founded in 2018, has rapidly emerged as one of India’s top venues for audio series. The company has established a niche in the rapidly expanding digital audio market, boasting over 200 million listeners and a content collection of over 75,000 audio episodes in genres such as drama, fantasy, romance, and horror.
However, in the face of growing operating expenses and intense competition from rivals like Kuku FM and ShareChat, Pocket FM is under increasing pressure to turn a profit despite remarkable increase in revenue and user base. The corporation has chosen to fire some 75 workers, mostly in its technology division, as part of its plan to cut costs and streamline operations. According to a Pocket FM spokesperson, this difficult decision is intended to make the organization more efficient, ultimately ensuring its long-term sustainability.
Financial Growth Amid Challenges
Pocket FM’s recent financial performance presents a mixed picture, highlighting both its noteworthy development and the challenges it continues to face in generating a profit. For the fiscal year 2023–2024 (FY24), the company reported revenues of Rs 1,051.97 crore, about six times the revenue of Rs 176.36 crore the year before. The main cause of this gain was a 484% year-over-year increase in microtransaction-led subscription revenue, which hit Rs 934.73 crore in FY24.
However, Pocket FM still faces significant losses in spite of the impressive revenue growth. From Rs 208 crore in the previous fiscal year to Rs 165 crore in FY24, the company’s losses decreased by 21%. Although this decrease in loss is encouraging, it also emphasizes how expensive expanding a business can be.
Impact on Employees and the Industry
Even though the most recent wave of layoffs was less severe than previous rounds, it nevertheless highlights the challenges startups confront in trying to strike a compromise between maintaining a healthy bottom line and quick expansion. Even though these choices are never simple, a company’s existence in a fiercely competitive market frequently depends on them. The company’s aim of optimizing its operational efficiency by lowering expenses linked with its digital infrastructure and software development is demonstrated by the fact that the layoffs predominantly affect the IT vertical.
Remarkably, Pocket FM is not the only company in the Indian audio content market that must make this difficult choice. Another rival, Kuku FM, reportedly reduced its workforce by about 100 workers in November 2024 as part of its own cost-cutting initiatives.
Credits: Money Control
The Road Ahead: Pocket FM’s Strategy for Sustainability
Even though layoffs are an unpleasant reality for every organization, Pocket FM’s long-term plan is still centered on creating a more effective and long-lasting business model. In addition to reducing employment, the company is working to improve its product offers and make sure that all business operations are in line with the objective of profitability.
Pocket FM has the capacity to weather these difficult times because to its large investment rounds and solid investor support, which includes involvement from Lightspeed, Tencent, and Naver. The company is well-positioned to continue its growth trajectory, albeit with a more cautious approach, given its most recent valuation of $750 million.
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