Polaroid has officially entered the Indian market with a new lineup of instant cameras. This brand, known for its role in popularising instant photography, and now it aims to target Indian consumers interested in physical prints and nostalgic experiences. Polaroid has partnered with Luxury Personified to reach photography enthusiasts in India.
New Product Lineup
The new product lineup includes the Polaroid I-2, Polaroid Now Generation 2, Polaroid Go Generation 2, and Polaroid Now Plus Generation 2. Each model offers features like autofocus and double exposure while maintaining an eco-friendly design. These cameras cater to a diverse audience, from casual users to serious photographers.
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The rise in demand for retro and tactile experiences among the youth in India aligns with Polaroid’s instant photography style. Monica Tsang, Vice President of Polaroid Asia-Pacific, expressed enthusiasm about entering the Indian market, stating, “We’re excited to bring Polaroid to a market that’s full of creativity and innovation. Together with Luxury Personified, we’re hoping to inspire a new wave of photographers,” Gizbot reported.
Through its collaboration with Luxury Personified, Polaroid aims to create a significant presence in India. Kush Malik, a partner at Luxury Personified, emphasised the partnership’s importance, noting, “This collaboration brings together expertise in imaging and innovative solutions, offering a unique experience to both professionals and casual photographers.”
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Polaroid Instant Cameras Availability
Consumers can find Polaroid’s products on popular e-commerce platforms like Amazon and Flipkart, along with specialty photography stores and large-format retailers. This accessibility ensures that photography enthusiasts can easily acquire the latest models.
In addition to delivering high-quality photography experiences, Polaroid emphasises sustainability in its latest offerings. The brand incorporates eco-friendly materials into its product designs, reflecting a commitment to minimising environmental impact. As more consumers prefer sustainable products, Polaroid adapts its approach while preserving the essential qualities that define the brand.
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For those interested in instant photography or looking to infuse some retro style into their work, Polaroid’s entry into India presents an exciting opportunity. The combination of nostalgia and modern technology could appeal to a new generation of photographers eager to explore the magic of instant prints.
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