Starting January 1, 2025, PornHub will block users in Florida from accessing its website due to the state’s new HB3 law, which requires strict age verification for adult content sites. The site’s parent company, Aylo, announced the move after users in Florida began receiving warnings, including a message stating, “You will lose access to PornHub in 14 days.” This decision comes as the company expresses serious concerns about the privacy risks tied to the law’s requirements.
HB3 Law Imposes Strict Online Regulations
Signed into law by Governor Ron DeSantis, HB3 aims to regulate access to content deemed harmful to minors. Though it does not explicitly target pornography, the law defines harmful material as content that “appeals to lascivious interests” or depicts sexual conduct in ways inappropriate for minors. The law requires websites offering such content to verify users’ ages by demanding official documents like driver’s licenses. Noncompliance can lead to hefty fines of up to $50,000 per violation.
Additionally, the law restricts minors aged 14 and 15 from using social media or engaging with adult content without parental consent.
PornHub’s Privacy Concerns Over the Law
Aylo has voiced strong opposition to HB3, arguing that the law could jeopardize user privacy. The company is particularly concerned about the law’s demand for personal documents like driver’s licenses, which it claims exposes users to unnecessary risks.
In messages to Florida users, PornHub states, “Did you know your government wants you to give your driver’s license before you can access PornHub? … Putting everybody’s privacy at risk won’t achieve that goal.” The company emphasizes its commitment to preventing underage access but argues that requiring such sensitive personal data is not the right solution.
Opposing the Law’s Approach
In an editorial and accompanying video, PornHub’s marketing director, Alexzandra Kekesi, offered an alternative to the law’s approach, suggesting device-based age verification systems as a safer and more effective solution. Kekesi argues that while the law’s intentions are good, it is ultimately counterproductive.
“The implementation of these laws shifts traffic from responsible platforms to unregulated sites, creating a more hazardous environment,” she explained. Kekesi warns that these laws could lead users to unsafe, unmoderated sites, increasing privacy risks and online dangers.
Impact in Other States
PornHub’s decision to block Florida users mirrors its actions in other states with similar laws, including Texas, Louisiana, and Indiana. In Louisiana, where age verification laws took effect in 2023, PornHub saw an 80% drop in traffic. However, Aylo notes that this decline did not reduce pornography consumption but rather pushed users to darker, less regulated corners of the internet.
“These migrations expose users to unsafe content and undermine efforts to protect both adults and minors online,” Aylo stated.
Free Speech Coalition Challenges the Law
The Free Speech Coalition, which advocates for the adult entertainment industry, has filed a lawsuit against HB3, arguing it creates unnecessary barriers for adults seeking access to legal content. Executive Director Alison Boden describes the law as state censorship, which could create a chilling effect on free expression regarding sexuality.
“This law creates a significant burden for adults who wish to access legal sites without fear of surveillance,” Boden said. The organization has also filed similar lawsuits in states like Texas, Tennessee, and Utah, with a case in Texas heading to the U.S. Supreme Court in January 2025, potentially setting a national precedent.
Governor DeSantis Defends the Law
Governor DeSantis has defended HB3, asserting that it is essential for protecting minors online. In a social media post earlier this year, he stated, “Protecting children from harms associated with social media is important, as is supporting parents’ rights and ensuring adults can engage in anonymous speech.” He added that HB3 reflects these priorities by regulating online content and safeguarding young people from harmful material.
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