Preity Zinta Deepfake Case: Preity Zinta reached Bombay High Court, Justice Madhav gave this strict order to online platforms

In this era of social media and Artificial Intelligence (AI), the threat of deepfake is increasing rapidly. This technology has now become a big problem for Bollywood stars. After Rashmika Mandanna, Kajol and Aishwarya Rai, now ‘dimple girl’ Preity Zinta has also become a victim of misuse of AI. Taking a strong stand against her morphed pictures and fake videos, Preity Zinta has approached the Bombay High Court. While hearing this case, Justice Madhav has issued an important order, which can prove to be a big step towards rooting out this problem. Preity Zinta’s legal action against AI and deepfakes Violation of personality rights of film stars has become a common thing these days. Preity Zinta has clearly stated in her petition that her AI-generated deepfake images and chatbot-style fake visuals are being made viral indiscriminately on many online platforms and social media sites. The actress has demanded from the High Court that these unauthorized and objectionable materials should be removed with immediate effect. Besides, injunction should also be imposed on the sites to prevent them from publishing such misleading content in future. What order did Justice Madhav Jamdar give? On Friday, a brief hearing of this important case was conducted by the single bench of Justice Madhav Jamdar. Understanding the seriousness of the matter, he has given strict instructions to all concerned online platforms and internet media portals. The court has said that a concrete mechanism should be developed to immediately remove such objectionable deepfake content from websites so that such incidents can be curbed in future. The court has fixed the next hearing of this case on July 6, where the online platforms will have to present their reply. What is deepfake and who has become its victim? If you are wondering what is Deepfake, then let us tell you that it is an AI technique in which a person’s face or voice is fitted exactly like the original in someone else’s video. It is mostly used to spread misleading information or tarnish the image. Before Preity Zinta, big stars like Salman Khan, Jackie Shroff, Katrina Kaif, Kajol and Rashmika Mandanna have also become victims of this lewd joke and have moved the court. Apart from legal matters, if we talk about Preity Zinta’s work front, then she is going to make a comeback on the silver screen after a long time. His much talked about film ‘Bantwara’ is going to hit the theaters in the month of August, in which his old co-star and superstar Sunny Deol will be seen with him. Fans are eagerly waiting for this film.