Punjabi rapper Shubh becomes first Indian musician to be appointed UN Global Brand Ambassador for Climate Advocacy- The Week

Indian-Canadian singer Shubh has made history by becoming the first Indian musician to be the Global Ambassador for Climate Advocacy. The announcement was made at the 29^th United Nations Framework Convention on Climate Change (UNFCCC), also called COP29, in Baku, Azerbaijan.

Jingwen Yang, Information Management Officer at the UNFCCC, explained how Shubh’s global reach is instrumental in raising awareness about climate change. “Shubh exemplifies the extraordinary power of art to raise awareness about the importance of preserving endangered archival collections documenting the history and legacy of the climate change process. Through his global influence, he engages diverse audiences, emphasizing the critical need to safeguard and make accessible historic information that informs future generations. His commitment aligns seamlessly with the mission of the Digital Climate Library, ensuring this invaluable knowledge remains available to inspire and guide global action. We are honored to have him join us in this vital initiative and look forward to the transformative impact his involvement will bring.”

In a statement to Billboard Canada, the 27-year-old said he hopes he can use his platform to raise awareness and build a better future. “Through this role, I hope to use my platform to bring attention to the issue, share knowledge, and be part of a movement that pushes for a better future, not just for all of us, but for future generations as well. I hope our combined efforts create a positive impact in addressing climate change and fostering sustainable living for all species on our planet.”

Many music artistes like Coldplay, BTS, Billie Elish also work with the UNFCCC on climate change initiatives, along with other celebrities like Leonardo DiCaprio, David Beckham, Don Cheadle, Shailene Woodley, Prince Harry and Meghan Markle.

Shubh, who has over 5 billion music streams, rose to fame in 2021 with his single We Rollin. He later released on album in 2023 called Still Rollinwhich hit No. 18 on the Billboard Canadian Albums chart. His song Cheques from the album peaked at No. 3 in Billboard India Songs. His recent album, Leo, debuted at No. 19 in the Billboard Canadian Albums chart.