Pakistani dramas have become a sensation among Indian audiences, with their popularity rising defying borders and restrictions. Despite restrictions on Pakistani channels in India, platforms like YouTube have emerged as an important venue for these dramas to reach millions of Indian viewers. Shows like Tere Bin starring Wahaj Ali and Yumna Zaidi have become chart-toppers, breaking records with over 4 billion views on YouTube alone.
Top Pakistani dramas Tere Bin, Mere Humsafar and this surge in viewership reflect the change in the way Pakistani dramas are consumed today. Nadia Afghan, a prominent Pakistani actress, weighed in on the matter in her latest interview, stressing that the industry has become more commercially driven. “It's all about making money. We're not entertaining. We're making money,” he commented, explaining how
YouTube Views have now replaced the traditional TRP rating as the key metric of success.
Nadia also said that her plays are very popular in countries like India and Bangladesh. He said, “Most of the Pakistani dramas are seen more in India and Bangladesh because people there see the drama in its original form.” “I think, if they stop watching Pakistani dramas on YouTube, no one will watch them there,” he said. With the increasing demand for Pakistani dramas across the borders, episodes are now receiving over 5 million views within a day of release. What is your opinion about Pakistani dramas and their increasing popularity? comment below.
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