Rohit Sharma bet on fitness startup, invested in FITTR

By Samira Vishwas On Jun 14, 2026

Rohit Sharma: Former Indian cricket team captain Rohit Sharma has now played a big shot on the business pitch after the sports field. He has invested in FITTR fitness startup.

Rohit Sharma: Former captain of the Indian cricket team, Rohit Sharma, after the sports field, has now played a big shot on the business pitch as well. Rohit Sharma, popularly known as Hitman, has invested in FITTR fitness startup. The special thing is that Rohit was earlier the brand ambassador of this company but now he has become an investor in this company.

In which startup did Rohit Sharma invest?

Let us tell you, Rohit Sharma has invested in ‘FITTR’, a leading startup working in the field of health and fitness. The company issued an official statement on Friday informing about Rohit Sharma becoming its equity partner. Let us tell you, FITTR is a fitness and wellness platform. Talking about the services of this platform, it provides digital coaching, nutritional guidance, community support and personal training.

After joining as a brand ambassador in 2024, Rohit Sharma is now officially a partner and investor in FITTR. pic.twitter.com/FIe27kWfk1
— Rohit Sharma Fan (@hitmanfanfollow) June 12, 2026

Also read: IND vs AFG: Team India got good news before the ODI series, Rohit Sharma passed the fitness test.

Rohit was earlier the brand ambassador of this company.

Let us tell you, Rohit Sharma was earlier the brand ambassador of this startup. But impressed by the company’s performance and future vision, he has now decided to invest in it. According to a PTI report, FITTR said in its statement that Rohit Sharma was deeply supported by the company with his personal values and long-term vision, which led him from being a brand ambassador to becoming an investor and equity partner.

What did the CEO say?

Jitendra Chouksey, CEO of the startup, says, ‘I and our team are happy that all the discussions with Rohit resulted in us becoming his investors.’ Rohit’s reaction has also come to light after this investment. Regarding investment, he said that after getting information about the company’s business model and future prospects, he has decided to invest in this fitness startup.