Samsung SDI appoints Choi Ju-sun as new CEO amid reshuffle

SEOUL SEOUL: Samsung SDI, a battery and electronic materials manufacturing unit under Samsung Group, said on Thursday it has appointed Samsung Display chief Choi Ju-sun as its new CEO as part of the group's leadership reshuffle. Choi, 61, will take up management roles. He began his career as an engineer in the memory chip development team at Samsung Electronics before moving to Samsung Electronics and has served as CEO of Samsung Display since late 2022.

Choi, known for his technical expertise and leadership skills, has played a role in enhancing the semiconductor's technological competitiveness and promoting growth in the display business, Yonhap news agency reports. “We look forward to Choi continuing his successful career,” the company said. Samsung will continue to lead SDI's innovation and corporate value growth based on knowledge and leadership.” In a related move, Samsung Display promoted Vice President Yi Chung to President and CEO, taking over the position left by Choi. Fills the.

Yee, a veteran display technology expert, has made significant contributions to the advancement of LCD and OLED during his tenure at Samsung Electronics and Samsung Display. Additionally, Samsung Global Research, the group's think tank, assists affiliated companies in improving organizational and operational efficiency. A special management consulting office has been set up to support, the company said.

Choi Eun-ho, current CEO of Samsung SDI, has been named head of this new initiative. Meanwhile, Samsung on Wednesday announced its new leadership focusing on the semiconductor business, an apparent move to strengthen its future competitiveness in the sector.

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