Senco Gold Share: This share, which lost 15% in 1 week, rose 12% today, know what you should do now?

Senco Gold Share: Despite the weakness in the entire market, there was a tremendous rise in the shares of jewelery retail chain Senco Gold. This rise in shares came after the company announced excellent financial results for the last quarter of the financial year. The company gave a strong business update for Q4 and FY26. Senco Gold plans to open 20–25 new stores in fiscal year 2027. Its target is to achieve value growth between 20% to 25% in the coming financial year.

Senco Gold also aims to maintain its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) in the range of 7.5% to 7.8% in the coming year. In the current financial year, Senco Gold’s revenue growth was 35%, compared to 21% in the previous financial year. Due to the wedding season, the company’s revenue in Q4FY26 grew 46% over the previous year (YoY). Q4 performance also included a 34% growth in same-store sales.

Despite high gold prices and a volatile market environment, Senco Gold said demand remains strong. The company further said that it managed its inventory effectively in response to the changing preferences of customers. Also maintained its margins and profits.

CFO and Head of Investor Relations Sanjay Banka said Senco Gold has a strong pipeline for store expansion in the first half of FY27. It plans to open 20–25 new outlets during FY27, with more emphasis on the franchise route. The company is targeting a growth rate of at least 20–25%. It is also working on maintaining its EBITDA margin in the range of 7.5%–7.8%. Senco Gold has also increased its focus on lightweight and everyday wear jewelery that remains within the reach of customers in line with current gold prices.

Its 9k collection, branded “Cloud 9”, has received tremendous customer support, helping sustain demand despite high gold prices. In terms of expansion, the company added seven new showrooms in Q4, taking its total store network to 201. This includes the company’s own 102 outlets, 85 franchise stores, 12 Senco stores and two international outlets located in Dubai.

Brokerage Perspective

Brokerage firm Antique Stock Broking has maintained ‘BUY’ rating on this stock. A new target price of Rs 528 has been set. The brokerage says that this target price has been arrived at using 20x Price-to-Earnings (P/E) ratio, based on FY28 earnings estimates.

The brokerage said, “We estimate CAGR growth of 22%/27%/39% in Revenue/EBITDA/Earnings during FY25-28E. This growth is driven by the company’s strong foothold in East India, further strengthened by its deep understanding of local customer preferences.

It is because of the strategic focus on lightweight jewellery, that the company has been able to reach out to people of different ages. Apart from this, the company is also expected to benefit from the change in the jewelery retail industry from unorganized to organized sector.

stock performance

At around 11:00 am, Senco Gold shares were trading at Rs 323.20 on the NSE, up Rs 34.40 (or 11.98%). The stock touched the day’s high of 326.80, while its low was 300.45. The stock has gained 15.85% in the last one week, while it has seen a marginal rise of 6.99% in the last one month.