On the investment, Poonawalla said, “We hope to build and grow Dharma and touch even greater heights in the years to come.” On the investment made by Serene Productions, Johar said, “This partnership is an integral part of our emotional story. A perfect blend of eloquence and forward-thinking business strategies. It's about honoring our roots while embracing the future of global entertainment. Under the new structure, Johar as executive chairman will lead the creative vision of the company, while Apoorva Mehta as chief executive officer will work with Johar in driving strategic direction and overseeing operations, the statement said .
The collaboration aims to further transform content creation, distribution and audience engagement by integrating advanced technologies and leading production methods, the company said. The development comes at a time when India's entertainment industry has experienced significant expansion, fueled by growing digital reach and global relevance driven by diverse audiences seeking high-quality content across platforms, the company said.
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