Mumbai: Bollywood actor Shahid Kapoor has achieved another milestone in his career by becoming the first-ever Friend of the House for fragrances in India for Italian luxury brand Bvlgari.
The announcement marks a significant development for the luxury maison as it is also the brand’s first fragrance collaboration with a male personality in the Indian market.
The partnership comes at a time when Shahid Kapoor is enjoying the success of his recently released film Cocktail 2, which has received a positive response from audiences.
Shahid to represent Bvlgari’s fragrance collections
As part of the collaboration, Shahid will represent a curated selection of Bvlgari’s fragrance portfolio, including the widely recognised Bvlgari Man and Bvlgari Le Gemme collections.
The luxury brand said Shahid’s personality and style perfectly align with its identity of timeless elegance, craftsmanship and contemporary sophistication, making him a natural choice for the association.
The partnership also reflects Bvlgari’s efforts to strengthen its presence in India’s growing luxury fragrance market.
Shahid calls the partnership ‘special’
Speaking about the collaboration, Shahid Kapoor said fragrance has always been something he has enjoyed and connected with on a personal level.
“It’s definitely special. Fragrance is something I’ve always enjoyed and connected with on a personal level. What I like about Bvlgari’s fragrances is that they feel distinctive without being overpowering. They have a personality of their own. It feels like a partnership that makes sense to me, and I’m excited to begin this journey with the Maison,” the actor said.
The actor’s statement reflects his long-standing interest in fashion and lifestyle, areas in which he has increasingly built a strong presence beyond cinema.
Strengthening Bvlgari’s presence in India
India’s luxury fragrance market has witnessed steady growth over the past few years, with international brands increasingly focusing on expanding their footprint in the country.
By appointing Shahid Kapoor as the face of its fragrance portfolio, Bvlgari aims to deepen its connection with Indian consumers and further popularise its premium collections.
The collaboration is also significant because it represents the maison’s first fragrance partnership with a male celebrity in India, signalling its growing commitment to the Indian luxury market.
Shahid’s growing influence beyond films
For Shahid Kapoor, the association adds another prestigious endorsement to a career that has steadily evolved beyond acting into fashion, luxury and lifestyle segments.
Known for balancing commercial entertainers with performance-driven roles, the actor has established himself as a style icon and one of the most influential faces in the Indian entertainment industry.
His collaborations with premium brands have further strengthened his image as a leading celebrity in the luxury space.
Success of Cocktail 2
On the professional front, Shahid was recently seen in Cocktail 2, where his portrayal of Kunal has been appreciated by audiences.
The film’s success has further enhanced the actor’s popularity and comes at an opportune time as he embarks on this new partnership with Bvlgari.
Industry observers believe the collaboration will help both the actor and the luxury brand expand their reach among India’s growing premium consumer base.
Conclusion
Shahid Kapoor’s appointment as Bvlgari’s first Friend of the House for fragrances in India marks a significant milestone for both the actor and the Italian luxury maison. As the Indian luxury market continues to grow, the collaboration underscores Shahid’s increasing influence beyond cinema and Bvlgari’s commitment to strengthening its presence in the country.
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