Shreyas Iyer will be the brand ambassador of Formula One, after cricket, now Sarpanch Saheb on racing track
Ahmedabad. Mumbai Falcons Racing Limited (MFRL) announced the appointment of star cricketer Shreyas Iyer as the official brand ambassador for the F1 program in India. The F1 SIM Racing India Open 2026, to be held under an agreement that grants Mumbai Falcons the rights to host an official F1 sanctioned sim racing competition, will create a national competitive platform for emerging talent across the country. This appointment reflects Mumbai Falcons’ approach to building a sporting culture and infrastructure that spans all sporting disciplines.
Shreyas Iyer has established himself as Indian cricket’s most consistent match-winner and leader across all formats. Off the field, he is carving out a growing niche in youth culture, and his audience goes far beyond traditional cricket fans. His strengths and achievements reflect high performance, ability to adjust and a direct connection with India’s digital-native sporting generation, making him the perfect face for the championship.
Shreyas Iyer, Brand Ambassador of the F1 program in India led by Mumbai Falcons Racing Limited, said, “Sport has always been about finding your potential and having the discipline to work on it. When I heard that Mumbai Falcons was creating a true path that will take young Indians from where they are today to where they can go, I didn’t need much understanding.”
Speaking about the announcement of the brand ambassador, Ameet Gadhoke, Managing Director, Mumbai Falcons Racing Limited, said, “We created Mumbai Falcons on the belief that India has world-class sporting talent, however, the potential has remained untapped due to structural shortcomings. Partnering with Formula One to bring F1 Sim Racing India Open 2026 to life is another major step in that direction. Is.
Shreyas is exactly the kind of athlete we envisioned when creating this initiative. Along with showing excellence and discipline in the game, he will also feel connected with the new generation, i.e. the young generation. The platform we are about to launch is something never seen before in this sector in India. The full scope of this initiative will be revealed soon.
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