News India Live, Digital Desk: Japanese giant ‘Sony’, which has ruled the television world for decades, has taken a decision which has shocked the entire tech industry. According to reports, Sony Group is selling 51 percent stake of its home entertainment business (which includes TV and audio products) to the Chinese company. TCL Very close to being sold. After this deal of about 1 billion dollars (about ₹ 8,300 crore), the command of Sony’s TV business will now be in the hands of TCL. After this news, the question arising in the minds of millions of ‘Bravia’ lovers is whether they will no longer get to see Sony’s premium TVs in the market?
Will Sony TVs be shut down now? (End of Bravia?)
Contrary to speculations on social media, Sony’s TVs are switched off. No Are happening. According to the deal, the ‘Sony’ logo and ‘Bravia’ branding will remain the same on the TV in the future also. The main changes will happen behind the scenes. Now TCL will have the entire responsibility of manufacturing, supply chain and logistics of Sony TV. In simple words, the brand will be of ‘Sony’, but the ‘brain’ and ‘structure’ of making it and taking it to the market will be of TCL.
Why did Sony take such a big decision?
There was a time when having a Sony TV in the house was considered a status symbol. But in the last few years, brands like Samsung, LG and TCL itself have given a tough challenge to Sony’s market share by offering great features at low prices.
Low Margin: Competition in the TV segment has increased so much that the profit margin has become very low.
Focus on entertainment: Sony now wants to focus more on high-margin businesses such as gaming (PlayStation), movies (Sony Pictures) and music rather than hardware.
Strengths of TCL: TCL has the world’s most advanced display technology and huge manufacturing units, which will now benefit the Sony brand.
Joint Venture: How will the work be divided?
Sony and TCL will together form a Joint Venture, which April 2027 Expected to be fully active.
TCL (51% stake): Operational Control, Manufacturing, and Cost Efficiency.
Sony (49% stake): Picture processing, audio technology, brand values and designing inputs. Sony will share its ‘image processing’ and ‘sound tuning’ technology with TCL to ensure that the BRAVIA maintains the exceptional quality it is known for.
What will be the impact on customers?
The biggest benefit of this partnership can be received by the customers in the form of ‘price’. Due to TCL’s vertical supply chain, Sony TVs will be available for some time in the future. cheap Can happen. However, experts fear that due to outsourcing of manufacturing, Sony’s premium ‘build quality’ and ‘software experience’ may get reduced. For now, there will be no impact on the 2026 models and the existing warranty and service support will continue as before.
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