GameStop sparked online discussion following the reveal of Sophie Turner as Lara Croft in Prime Video’s upcoming Tomb Raider series. The video game retailer responded to the first-look image with a brief statement that questioned the portrayal, drawing attention to differing reactions surrounding the casting.
GameStop doesn’t believe in Sophie Turner’s Lara Croft for Tomb Raider
On January 16, 2026, Amazon released a first-look image of Sophie Turner as Lara Croft in the upcoming Tomb Raider series on Prime Video.
IGN shared the image on X (formerly Twitter), stating, “Amazon has revealed a first look at Sophie Turner as Lara Croft in the new Prime Video Tomb Raider series.” GameStop responded by quote-tweeting IGN’s post, saying, “This is not Lara Croft.” The post quickly drew widespread attention and backlash, with 18.4 million views and over 4,700 replies.
GameStop did not explain its statement, leaving the intent open to interpretation. The post caused controversy among fans and followers of the franchise. Many replies criticized GameStop’s comment. Others defended Sophie Turner’s casting and highlighted the character’s evolving portrayal.
The backlash focuses on long-standing debates over Lara Croft’s appearance. Early versions of the character featured exaggerated, oversexualized traits. Recent reboots have shifted to a realistic design, emphasizing intelligence, athleticism, and survival skills. Turner’s portrayal matches this modern version.
Despite criticism from GameStop and a segment of fans, most responses to Turner’s casting have remained positive. Many praised the updated representation. Turner headlines a cast that includes Sigourney Weaver, Jason Isaacs, Martin Bobb-Semple, Jack Bannon, John Heffernan, Bill Paterson, Paterson Joseph, Sasha Luss, Juliette Motamed, Celia Imrie, and August Wittgenstein.
Phoebe Waller-Bridge develops the series and works as creator, writer, executive producer, and co-showrunner. Chad Hodge also serves as co-showrunner and executive producer. Jonathan Van Tulleken directs the series and joins as executive producer. The production is underway, with a premiere scheduled for 2027.
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