India is a very important country for Samsung in both Galaxy AI development and sales, and will always remain our top priority, said T M Roh
Samsung also plans to increase investments into its two Indian R&D centres at Noida and Bengaluru
Samsung’s two Indian R&D facilities are helping in developing and upgrading features for Galaxy AI and other Galaxy products, said Roh
Samsung’s global mobile business head T M Roh has reportedly termed India an “important market” for the development and sales of its Galaxy AI technology.
“India, keen to adopt the latest technologies and innovations, is a very important country for Samsung in both Galaxy AI development and sales, and will always remain our top priority,” said Roh as per news agency PTI.
Speaking at a media round-table after the launch of its flagship smartphone S25, the senior executive said that the company’s India research and development (R&D) centres at Noida and Bengaluru are helping in “developing, upgrading and differentiating features” for Galaxy AI and other Galaxy products.
He added that Samsung plans to increase investments in the two Indian R&D centres, which played a “key role in development” of AI features for Galaxy S25. Roh also said that the company “expects a larger role” from these research facilities in the future.
The centres in India are Samsung’s largest R&D facilities outside South Korea.
Touting the role of local R&D centres, he added that the facilities helped integrate Hindi, along with Korean and English, as one of the languages with Google’s voice assistant Gemini Live feature on the new smartphone. Going forward, the company plans to introduce Gemini Live in more languages, and the India R&D centres are expected to play a key role in this.
On India being a key market for Samsung’s AI-driven offerings, Roh said that the young population of India is “highly receptive” to innovative features.
The comments come at a time when more and more global giants are setting up R&D facilities in India to captalise on the high-quality local AI talent. In October last year, Swedish telecom gear maker Ericsson said that the company will step up the work on AI and GenAI at its R&D centres in India.
Prior to this in September, Chinese tech major Lenovo announced plans to set up a R&D centre in Bengaluru. Last year, Dutch semiconductor design company NXP also said that it will invest more than $1 Bn in India over the next few years.
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