SRK-Juhi Flop: Shahrukh-Juhi’s film which had lost crores, was a failure at the box office

News India Live, Digital Desk: In the year 2000, when Shahrukh Khan and Juhi Chawla together started their production house ‘Dreamz Unlimited’, they hoped that their first film would create history. The film was ‘Phir Bhi Dil Hai Hindustani’. Despite the huge budget, brilliant star cast and excellent promotion, the film failed to attract the audience to the theatres. Let us know why this film flopped at that time and why today it is considered an ‘underrated masterpiece’. Why did Shahrukh’s magic not work at the box office? At that time, Shahrukh Khan had become the ‘King of Romance’, but in ‘Phir Bhi Dil Hai Hindustani’, he played the role of a TV reporter (Ajay Bakshi) who was involved in the race for TRP. Story ahead of time: The film depicts the falling standards of media, the war of TRP and the nexus of politics. Was shown. For the audience of the year 2000, this subject was quite new and a bit complex, due to which the film proved to be a flop. Rise of Hrithik Roshan: At the same time, Hrithik Roshan’s ‘Kaho Na Pyaar Hai’ was released, which created such a storm at the box office that Shahrukh’s film could not stand in front of it. Even today, the superhit songs of the film are on the tongue. Even though the film lagged behind in terms of story, but Jatin-Lalit’s music made it immortal. The title track of the film ‘Phir Bhi Dil Hai Hindustani’ is still considered a symbol of patriotism and fun. Songs like ‘I am the Best’ and ‘Banarasi Babu’ are still the life of weddings and parties. The chemistry of Juhi Chawla and Shahrukh had given such life to the songs that even today people watch them millions of times on YouTube. Now this film has become a ‘cult classic’. Today, when social media and fake news are prevalent, people are watching this film again. And are calling it a ‘film ahead of its time’. The satire of media shown in the film suits today’s times. Shahrukh Khan himself had admitted in an interview that the failure of this film had taught him a lot. The first and last film of the production house? Shahrukh, Juhi and Aziz Mirza’s production house ‘Dreamz Unlimited’ could not bear the shock of this film. Although he later made films like ‘Ashoka’ and ‘Chalte Chalte’, it eventually transformed into ‘Red Chillies Entertainment’, which is the biggest production house in Bollywood today.