Starbucks’s Sweet Milk Coffee has recorded 500,000 cups sold in South Korea within just three weeks of its launch, the company announced.
A promotional image for Starbucks Korea’s newly launched Sweet Milk Coffee. Photo from Starbucks Korea’s Facebook |
According to Korea JoongAng Dailythe drink, previously available only in the Japan market, had already attracted strong interest among South Korean customers ahead of its Feb. 26 debut.
Sweet Milk Coffee features a smooth and mellow flavor, created by blending drip-brewed coffee with a vanilla cream base. The result is a balanced mix of sweetness and richness that has resonated with a wide range of consumers.
Since its launch, the beverage has accounted for about 50% of all brewed coffee sales at Starbucks Korea, Asia Business Daily reported.
Starbucks has continued to expand its coffee offerings in South Korea, introducing new items such as the Aerocano (an iced Americano with a foamy texture created using high-pressure aeration), the Milk Caramel Latte, and the Cortado (an espresso-based drink originating from Spain that combines espresso with steamed milk).
“We will continue to expand our coffee lineup to offer a differentiated brand experience,” a Starbucks representative said.
The move comes as Starbucks seeks to strengthen its coffee menu amid growing consumer preference for tea-based beverages in the South Korean market.
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