Strength to ‘Make in India’! AM/NS India Announces Two New Premium Steels; There will be a revolution in the manufacture of home appliances

• Strength to ‘Make in India’!
• Launch of two new premium steel brands from AM/NS India
• There will be a revolution in the manufacture of home appliances

Mumbai/ February 2026: ArcelorMittal Nippon Steel India (AM/NS India) today added two world-class, premium branded steel solutions – ‘AM/NS Vibrance’ and ‘AM/NS Optima’ – to meet the growing design-driven needs of ‘Original Equipment Manufacturers’ (OEMS) in the appliance and industrial manufacturing ecosystem. Announced portfolio strengthening.

With increasing demand for steels that combine consistent surface quality, tight tolerances and highly reliable performance, ‘AM/NS India’ is expanding its value-added portfolio with branded offerings that reduce dependence on imports while providing premium, internationally benchmarked quality domestically. These two branded coated offerings are now part of the value-added product portfolio, which includes Optigal® Magnelis®, Optigal® Prime, Optigal® Pinnac and others—each of which is certified for compatibility, performance, and durability in a variety of applications.

Mr. Ranjan Dhar, Director & Vice President – Sales & Marketing, ArcelorMittal Nippon Steel India (AM/NS India), said: “For Original Equipment Manufacturers (OEMs) focused on precision manufacturing and consistent brand quality; material selection directly impacts productivity, cost and long-term performance. Against this backdrop, ‘AM/NS Vibrance’ and ‘AM/ The addition of ‘NS Optima’ is a significant step in expanding our branded steel portfolio to support OEM productivity and value creation. These two coated steel offerings – ‘Smarter Steels, Brighter Futures’ – reinforce our position as the solution provider of choice with innovative, high-quality steel solutions in the country India’ vision, while enabling our customers to confidently manufacture products and gain competitive advantage domestically and globally. Appliances and industrial manufacturing ecosystems are key pillars of growth for our value-added steel portfolio, as we drive purposeful innovative ideas that help our customers become more ‘self-reliant’.”

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AM/ NS Vibrance – Premium color-coated steel

AM/NS Vibrance is a premium color-coated steel solution for appliance OEMs, combining strength, precision and superior surface aesthetics. As appliances become increasingly eye-catching features of designs in homes and commercial spaces, manufacturers require materials that combine durability and efficient manufacturability with consistent color, controlled brightness and refined finishes. ‘AM/NS Vibrance’ meets these requirements through advanced coating technology applied to precision-formed steel substrates, ensuring reliable performance from fabrication to end-use. ‘AM/NS Vibrance’ ensures that the manufactured appliances are attractive in appearance and durable. It is suitable for a variety of appliance applications including refrigerators, washing machines, microwave ovens and water dispensers.

AM/NS Optima- True Zero-Spangle Galvanized Steel

AM/NS Optima’ is one of the most premium true zero-spangle galvanized steel products in India. It offers a higher level of surface uniformity and control than traditional galvanized steel, enabling manufacturers to achieve a cleaner, more consistent finish.

Built on superior precision-formed substrates with uniform thickness and tightly controlled surface quality, ‘AM/NS Optima’ steel bends as predicted, delivers finishes with visual consistency and consistent performance throughout production. This enables manufacturers to create highly precise, accurate and flawless surfaces that meet the most precise applications. It is suitable for many applications including AC outdoor units, panels and cleanroom installations.

India’s consumer goods market – expected to become the world’s fourth largest by FY27 – is rapidly becoming premium due to growing demand for appliances that offer impeccable finishes and complement design-driven spaces.

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Annual demand for coated steel in India – currently at 11.1 million tonnes – is projected to grow at a CAGR of 8–10% in the coming years. In the appliance sector in particular, the consumption of coated steel is growing at around 10% annually due to rising consumer aspirations, rapid urbanisation, pace of premiumisation and supportive national initiatives such as ‘Production Linked Incentive’ (PLI) schemes and import substitution efforts.

Demand for coated steel from industrial applications is projected to grow at a CAGR of 8–12% till 2030, supported by government policies driving PLI, self-reliance initiatives and expanding automotive, electronics and engineering sectors.

The appliance and industrial sectors, together, underline the strategic importance of coated steel in India’s long-term growth trajectory and highlight the critical role of high-quality value-added steel in bolstering the country’s manufacturing ambitions.