Swiggy has shut its 15-minute food delivery app SNACC, nearly a year after launching it, as the vertical struggled to turn profitable
Sources told Inc42 that the employees of the vertical will be absorbed into other parts of the business
SNACC offered breakfast items, coffee, bakery products, snacks, cold drinks and more
Food delivery major Swiggy has shut its 15-minute food delivery app SNACC, nearly a year after launching it, as the vertical struggled to turn profitable.
SNACC was operational in Bengaluru and Gurugram. Sources told Inc42 that the employees of the vertical will be absorbed into other parts of the business.
According to a Bussiness report, in an internal email sent today, Swiggy said that while product-market fit was beginning to emerge for SNACC, the broader economics made it difficult to scale the business.
Swiggy declined to comment on Inc42’s queries on the development.
SNACC offered breakfast items, coffee, bakery products, snacks, cold drinks and more. It was launched as a pilot in January 2025 at a time when 10-minute and 15-minute food delivery was gaining traction. Swiggy’s rival Blinkit also launched a separate app ‘Bistro’ to deliver food in 15-minutes, while Zepto rolled out ‘Zepto Cafe’.
Notably, ‘Zepto Cafe’ has also scaled down in the last few months. Quick food delivery startup Zing also shut its service in October last year.
However, not everything is going south. The quick food delivery space has also seen positive developments, with Swish reportedly in talks to raise $30-$35 Mn in its Series B round led by Bain Capital Ventures and Accel.
Eternal’s Bistro has also expanded operations to 45 kitchens across Delhi NCR and Bengaluru.
In its Q3 FY26 earnings call, Eternal CFO Akshant Goyal said Bistro is seeing early signs of product-market fit, reflected in healthy throughput per outlet and early signs of a possible path to profitability.
Coming back to Swiggy, it also shut its professional services marketplace Pyng, SaaS platform Minis and hyperlocal delivery service Genie in the past few months. While the company has been on an experimentation spree, launching new services and shuttering those not working, it continues to post losses.
It reported a 33% YoY rise in its net loss to ₹1,065 Cr in Q3 FY26, driven largely by the loss of its quick commerce segment ‘Instamart’.
Rising Quick Commerce Competition Intensity
The quick commerce segment in the country has been seeing intense competition for the last few quarters, with most players on an expansion spree to increase their market share.
In its Q3 FY26 earning call, Swiggy Instamart CEO Amitesh Jha said that the “level of irrational competition in the market is so high that it is leading to customers switching from one platform to another without any real loyalty”.
Besides Blinkit, Instamart and Zepto, other players like Reliance’s JioMart, Bigbasket, Flipkart Minutes, and Amazon are also vying for a market share in the country’s ecommerce market, which is poised to reach a size of $40 Bn by 2030.
Many of them are involved in a price war, with Zepto removing all additional charges like platform fee, delivery fee, handling fee on orders above ₹99 recently, effectively delivering orders on MRP. Blinkit, too, has waived off fees in select geographies.
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