Tata Sierra booking record: Tata Sierra made a booking record, more than 70 thousand bookings in a day

Tata Sierra booking record : Tata Motors once again created history in the Indian automobile industry. As soon as bookings for the iconic Tata Sierra opened on December 17, 2025, more than 70,000 confirmed orders were received on the very first day. Apart from this, about 1.35 lakh customers have selected the variant and configuration of their choice, after which these people are also moving towards completing the booking process.

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This tremendous response clearly shows that Sierra still holds a special place in the hearts of Indian customers. The new Tata SUV was launched in India on November 25 and is priced between ₹11.49 lakh to ₹21.49 lakh (ex-showroom). The SUV is available in multiple variants with petrol and diesel engine options and falls above the Tata Curve in the company’s product portfolio.

The Tata Sierra’s boxy design is inspired by the original model, updated with modern styling elements. The front fascia features gloss-black accents that connect the LED headlights and daytime running lights to the Tata logo and Sierra badge, along with a skid plate and fog lamps on the bumper.

The Sierra is available with multiple powertrain options, including a 1.5-litre turbo-petrol engine, a naturally aspirated petrol engine and a 1.5-litre diesel engine, which come with both manual and automatic transmissions. Higher variants come equipped with Level 2 ADAS, connected car technology, powered seats and a powered tailgate.