Tata’s confidence outweighs Citi’s ‘Sell’ rating, Trent surges 6% to cross ₹3,000 Tata’s confidence outweighs Citi’s ‘Sell’ rating, Trent surges 6% to cross ₹3,000 – ..

Tata Group’s leading retail company ‘Trent Ltd.’ has surprised everyone in the stock market. On one hand, global brokerage firm Citi has maintained ‘Sell’ rating on this stock, on the other hand, due to tremendous buying by investors, the stock has jumped by more than 6%. On Wednesday, the stock reached the level of ₹3,073, which shows the confidence of investors. However, the stock is still trading about 30% below its 52-week high of ₹4,174, suggesting investors see ‘value buying’ opportunities in it.

Why bullishness despite Citi’s ‘Sell’ rating

Global brokerage Citi has given a target of ₹ 2,733 for this share, which is much below the current price. Despite this, the market trend is different. The biggest reason for the strength of the company is their ‘Value Fashion Brand’. zudio Is. The Citi report also believes that Zudio is expanding faster than anticipated and is making tremendous inroads into new markets in India. Investors are extremely bullish on the company’s expansion plans, which is overshadowing the brokerage’s negative rating.

Company’s focus: Controlling rising costs

The management has clarified that despite rising raw material (polyester and cotton) prices and labor market challenges, they will not pass any direct burden on customers. Instead, the company is working on maintaining profits through its operational efficiency, better sourcing and new product designs. Apart from this, the company is also strengthening its hold in segments like jewellery, beauty, fragrance and grocery (Star), which are good signs for the future.

Should investors buy now

Out of 27 major market analysts covering Trent Limited, 20 analysts have given it a ‘Buy’ rating, while only 2 analysts have a ‘Sell’ opinion. The ₹3,000 level on the technical charts was a psychological level, which the stock has crossed. If this level holds, the stock is likely to gain further strength. The stock has given returns of around 8% so far in 2026, which makes it a strong contender in a market downturn. However, it is important to discuss with your financial advisor before making any investment.