The effect of social media is visible on our children. Generally you must have seen that small children and toddlers also insist on using makeup and skincare products from their parents and demand to get new products. These things reflect the growing craze for skincare and makeup among small children and toddlers.
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The biggest reason for the increasing trend of skincare among young children is the easy access of children to social media, due to which the global beauty market has seen an annual growth of 1.5 billion dollars, which is no less than a miracle. This trend is increasing rapidly in India.
what psychologists say,
Regarding the increasing trend of skincare among small children and toddlers, psychologists say that social media platforms and the videos on them are directly impacting children, because children get makeup and cosmetic products very easily and they see their parents following these products and skincare routine. According to experts, due to the increasing influence of social media, the line between childhood and youth is gradually disappearing. This is also affecting the mentality of small children, because now children have also started assessing their importance based on the praise given by others.
What should parents do?,
Psychological doctors have asked parents to deal with this issue lovingly. If your child insists on using skincare or beauty products, it is advised to explain it lovingly instead of scolding or being strict, because if the parents are strict on the children, then naturally the children will insist on doing the same thing. Doctors have also advised parents to allow children to use face wash and moisturizer instead of using beauty products and teach them to focus on body hygiene and basic skincare instead of makeup.
Growing skincare market for children
In today’s time, children also want ‘glass skin’ and they insist on buying the most expensive cosmetic products from their parents. In view of this increasing demand, according to the ‘Global Cosmetic Industry Report’, the children’s skincare market is earning more than 1.5 billion dollars annually. There are about 6 companies in India alone, which are manufacturing cosmetic products for children and launching them in the market. If you look on the e-commerce platform, at least more than 60 such products are being sold which are only for children’s skincare.pschylological
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