The world television premiere of 'They' will be on November 17 on Zee Telugu.

Hyderabad��हैदराबाद: Zee Telugu brings an exciting cinematic treat to its viewers with the World Television Premiere of 'Aay' on Sunday, 17th November at 3 PM. Known for its engaging story, strong acting and captivating visuals, 'Aayi' promises to be an unforgettable experience for Telugu cinema lovers.

The story of 'Aayi' revolves around Karthik (played by Narne Nithin), a software engineer who returns to his hometown Pasarlapudilanka from Hyderabad. He lives a carefree life with his friends Subbu (Kasireddy Rajkumar) and Hari (Ankit Koyya), until he meets Pallavi (Nayan Sarika). Although Pallavi begins to develop feelings for Karthik, she suddenly agrees to marry someone else, leaving Karthik confused.

The film shows why Pallavi makes this choice, how Karthik and his friends react and what happens to their love story. 'Aay' has been widely appreciated for its unique narrative, intense emotions and powerful acting. With an engaging storyline and unexpected twists, 'Aay' is set to keep the audience on the edge of their seats, making the premiere a great weekend spectacle. Mark your calendars, and enjoy an afternoon of entertainment with Zee Telugu that will touch your heart and leave a lasting impression.

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