There is a competition over the name Cockroach Janta Party, three claimants beat the price for the trademark! Know what is the whole matter

‘Cockroach Janta Party’, which has gained tremendous headlines in a very short time in the world of social media, is no longer limited to just memes and videos. This unique name has now become the cause of a big legal and business battle. In fact, there is a race in the market to get full and official rights on this name. According to official records, not one or two, but three separate applications have been filed on the trademark registry portal to get the trademark for the name ‘Cockroach Janta Party’. Since then this matter has become a topic of discussion in business and legal circles.

How did this unique party suddenly go viral on social media?

Let us tell you that ‘Cockroach Janta Party’ started as a satirical political platform on the internet. Within days of the launch of this digital platform, its funny videos, posts and sharp online comments started getting millions of views on social media. Within no time, internet users became crazy about this account and within a very short time a large number of people started following this digital account.

The biggest reason for the popularity of this unique online party has been its fun style, unique political comments and amazing digital campaigns. Many social media users had described it as a completely new and unique online trend taking a dig at the current political climate of the country. However, after reaching the peak of popularity, suddenly the official ‘X’ (Twitter) account of this organization was blocked in India due to legal reasons. After this ban, the suspense and discussion on this party increased even more on the internet.

One name and three different big contenders

The information that has come out from government records is very surprising. The names of three different people and organizations who have applied to get their legal trademark on the name ‘Cockroach Janta Party’ have now been revealed. The first name among these claimants is that of Azim Adambhai Jam, while the second application has been made by a person named Akhand Swaroop. Whereas, the third application itself has been filed by a proprietorship firm registered with the name ‘COCKROACH JANTA PARTY’.

The special thing in all these applications is that they have sought registration of this name under the prescribed category (class) of providing political and social services. That means, all these people want to be active on a large scale in future through this name. However, not much public information has yet been revealed about the background of these applicants and their true intentions.

Why did the interest in appropriating this name suddenly increase?

Business and legal experts say that whenever a name, dialogue or brand goes viral overnight on social media, it is not a new thing to intensify efforts to get a trademark on it. After gaining huge popularity on the internet, many clever businessmen and people start trying to give legal protection to such unique names. This is done so that only they have the complete and exclusive rights to use that name in future.

Experts believe that if a name is being used on a large scale among the public and its reach is in lakhs, then in future that name can prove to be a huge gold mine for branding, merchandise (like T-shirts, cups etc.) or big digital campaigns. Keeping this profit in mind, the race to grab this name has started.

Now what is going to happen next?

After three separate applications, the ball is now completely in the court of the trademark registry. Now it will be very interesting and exciting to see which of these three applications the Government Trademark Registry gives first priority to. Will the name ‘Cockroach Janta Party’ be officially locked to one person forever or not? At present the situation is such that the name which was only a source of laughter on social media till a few days ago, has now completely become a part of the legal maneuver.