Tre Em Viet aims to define Vietnam’s indoor playground industry

Each Tre Em Viet project begins with a theme — such as Dinosaur Kingdom, Little Village, or Frozen Castle — and transforms it into a fully immersive play environment. Through visual storytelling, customized design, and emotionally engaging play areas, children are encouraged to imagine, interact, and develop. This approach marks a shift in the industry: from simply installing play equipment to creating emotional, educational, and social experiences.

According to the company, what sets Tre Em Viet apart is its ability to merge commercial viability with social impact. Clients range from cafés and restaurants aiming to attract families, to kindergartens seeking a competitive edge, and shopping malls looking to increase customer dwell time.

Each playground is carefully tailored to the space, audience, and investor goals without compromising child-centered design. Internal client data shows that family venues with themed playgrounds see a 30–50% increase in weekend visits, while schools report higher parental satisfaction and enrollment rates. Retail spaces also benefit from stronger social media engagement and an enhanced brand image.

Tailored for Vietnamese families, each KingKids play space is uniquely designed to reflect cultural identity and spark joy. Photo courtesy of Tre Em Viet

Tre Em Viet emphasizes original designs rooted in Vietnamese culture. Many concepts feature traditional imagery, including countryside scenes, Tet festivals, and folk tales, allowing children to engage with their heritage through play. This approach ensures cultural relevance, nurtures a sense of identity in children, and supports the growth of Vietnam’s local creative industries.

Looking forward, Tre Em Viet is expanding through its franchise brand, KingKids, a multi-functional model combining themed playgrounds, early education programs, family cafés, and retail corners. The initiative aims to bring emotionally enriching play spaces to more communities and redefine children’s services as not just fun, but meaningful.

KingKids aims to bring emotionally enriching play spaces to more communities and redefine children’s services. Photo courtesy of Tre Em Viet

“We choose to invest in local creativity, prioritize child development, and believe that playgrounds are more than plastic structures; they are building an industry, not just a business. Children don’t just need places to play. They need places to imagine, connect, and grow,” said a Tre Em Viet representative.