Norton recently unveiled its adventure-tourer motorcycle, the Atlas. This is expected to be one of the first motorcycles that Norton will launch in India. As we already know, the Norton brand is now owned by TVS, and many of its motorcycles will be manufactured at the company’s Hosur facility in India. The Atlas is one such model. Norton has now released a new video of the Atlas 585, giving us a chance to hear how the motorcycle sounds.
The video has been shared by Norton Motorcycles on its Instagram page. In the clip, we get a glimpse of the Atlas being ridden on an open stretch of road somewhere outside India. The motorcycle is seen cruising at high speeds, and we also get to hear its exhaust note. It appears that the Atlas will feature a sporty yet refined exhaust note that is not excessively loud.
The motorcycle seen in the video is the Atlas GT, which is designed primarily for highways and long-distance touring. The bike has been designed and engineered at Norton’s Solihull headquarters. It features a chunky and muscular-looking front end with sleek split LED headlamp units. We can also see LED DRLs outlining the lower portion of the headlamp assembly. The motorcycle comes equipped with a transparent windscreen, fog lamps, partial fairing panels and shrouds, fully adjustable KYB suspension, and dual 310 mm front disc brakes.
The bike is based on a steel trellis frame, and Norton claims that the platform has been engineered to provide an ideal balance between agility, stability, and everyday usability while retaining its touring character. The caption accompanying the video also states that the middleweight adventure-tourer from Norton is lightweight and capable in both on-road and off-road riding conditions.
The Atlas GT seen here is the more road-focused version and comes with 17-inch wheels, while its suspension setup is tuned for touring and highway riding. The Atlas Standard, on the other hand, is designed with off-road capability in mind. It features a 19-inch front wheel, longer suspension travel, and increased ground clearance. While both motorcycles are based on the same platform, they offer distinctly different riding characteristics.
The Norton Atlas is positioned as a premium motorcycle and comes loaded with features. It gets lean-sensitive ABS, traction control, wheelie control, slide control, and cornering cruise control. Riders can choose from five riding modes: Urban, Rain, Sport, Tour, and Enduro.
There is also an 8-inch TFT touchscreen display with navigation, Bluetooth and Wi-Fi connectivity, multimedia controls, and integration with the Norton Rider mobile application. Norton also plans to offer OTA software updates, ride telemetry, and service reminders to enhance the ownership experience.
As the name suggests, the Norton Atlas 585 is powered by a 585cc parallel-twin, liquid-cooled engine that generates 69 PS and 57.5 Nm of torque. The engine is paired with a six-speed gearbox and comes with a bi-directional quick-shifter and slipper clutch as standard. The engine architecture is said to be similar to what we are expected to see in the upcoming BMW F 450 GS.
The motorcycle is expected to be launched in the Indian market later this year. Prices for the Atlas start at £8,250 in the UK, which roughly translates to around Rs 10.35 lakh. Since the motorcycle will be manufactured in India, we expect Norton to price it more aggressively for the Indian market.
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