UP’s ‘Go-Economy’ model becomes global brand… UP’s Go products reaching more than 10 countries including UK, USA, Australia

Lucknow, Read: Chief Minister Yogi Adityanath’s ‘Prosperity through Cow Protection’ model is now making its mark at the global level. The ethical dairy model developed in Uttar Pradesh with the help of indigenous cows has made UP famous in more than 10 countries including UK, USA, Australia. Through ‘Heta’, this model based on more than a thousand indigenous cows has now reached an annual turnover of about Rs 10 crore.

Asim Rawat, resident of Sikandarpur, Ghaziabad, started this campaign with the inspiration of Chief Minister Yogi. After working as an engineer for 14 years in software companies of many countries including America, he made cow conservation his mission. Today, with a team of 100 people, he has established products based on indigenous cows as a global brand. Prime Minister Narendra Modi has also performed the aarti and cow worship of the Sahiwal cow preserved with this model.

Under the Heta model, about 150 types of products including A2 milk, Bilona ghee, Brahmi ghee, Shatdhaut ghee, cookies, laddus, herbal tea, skin-hair care and cow urine extract are being manufactured. Apart from India, these products are reaching America, Canada, United Kingdom, Australia, New Zealand, Europe, Singapore and Dubai.

Old cattle also made a part of the economic model

The biggest feature of this model is that here the old cattle are not considered a burden. They have been linked to the cow-based economy by making them a part of the conservation system. A large network of dairy, panchagavya, ayurvedic and organic products has been created through holistic use of indigenous breeds. This has also promoted employment and self-reliance at the rural level.

Government giving subsidy and policy support: ACS

According to Mukesh Meshram, Additional Chief Secretary, Animal Husbandry Department, the Yogi government is providing assistance on a large scale for the conservation of indigenous breeds and promotion of the dairy sector. Under ‘Operation-4’, up to 50 percent subsidy is being given on the rearing of indigenous cows. Under the Dairy Master Plan, a grant of lakhs of rupees is being provided to the cattle rearers having 2 to 25 cows. The government is paying special focus on the expansion of Sahiwal, Gir, Gangatiri and Sindhi breeds.