Vedanta Aluminum dominates metal market, registers 35 percent growth, rapid growth seen in digital shopping

New Delhi : Vedanta Aluminum, India's largest aluminum producer, has announced that its e-commerce platform Vedanta Metal Bazaar is transforming the way small and medium enterprises (SMEs) shop. In just 6 months of its launch, the number of active users on the platform has increased by 240 percent and SME users have increased by 35 percent. There is no limit on purchases on Vedanta Metal Marketplace, the platform provides direct access to aluminum by eliminating third party middlemen and buyers can purchase in any quantity, making this platform particularly helpful for SMEs. This streamlined one-stop solution is enabling small businesses to focus on their growth rather than getting bogged down in the complexities of procurement. This impressive growth reflects a larger trend among Indian businesses to adopt efficient, transparent and digital procurement solutions.

Recently the platform has also successfully launched WhatsApp Chatbot for customers. This user-friendly chatbot provides customers with quick and easy access to essential information, such as free balance, dispatch details, etc.

The platform is meeting the emerging needs of Digital India by providing access to high quality aluminum products. Its user-friendly interface and innovative features have uniquely addressed the procurement challenges faced by small and medium enterprises. By streamlining processes like instant ordering, price locking and real-time shipment tracking, Vedanta Metal Marketplace is disrupting traditional purchasing practices and empowering businesses to focus on growth. The success of the platform is evidenced by the fact that key features such as price booking (LME hedging), ledger (financial reports) and dispatch visibility (live shipment tracking and documentation) have achieved 100% adoption. The widespread adoption of this feature shows that there is a strong demand among Indian aluminum consumers for digital solutions that can simplify complex and legacy processes. Vedanta Metal Bazaar has generated over 150 leads since January 2024, of which 45 are for exports.

Commenting on the platform's remarkable performance, Sunil Gupta, Chief Operating Officer, Vedanta Aluminum, said, “Vedanta Metal Bazaar is not just a platform; This is a revolution that has changed the traditional methods of purchasing aluminium. We aimed to create a solution that would simplify purchasing and be of particular benefit to our customers. The enthusiastic adoption is a testament to the platform's ability to respond to the evolving needs of businesses of all sizes in India. We are committed to continue improving it to serve our customers even better.”

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Vedanta Metal Bazaar has achieved an online rating as high as 4.3, providing unmatched customer satisfaction. This success is due to the platform's unique A.I. It is moving ahead on the strength of enabled features which provide real-time monitoring, complete transparency and control. Key modules of the platform have seen almost 100% adoption, such as price booking for market protection, ledger for real-time financial access and dispatch visibility for live order tracking. These enhancements are not only enhancing the customer experience, but also improving operational efficiencies, cutting the sales team's daily work hours by more than half and freeing them up to focus on other strategic priorities.

Vedanta Metal Bazaar offers many advanced features, including..

• Mobile access with a user-friendly interface, it is a pioneer in the non-ferrous metals sector.
• Innovative 'Agreement Tool' that simplifies complex negotiations.
• A.I. Powered by spot ordering and live shipment tracking, a first in the metals industry.
• No limit on the quantity of metal purchased.
• Can check authenticity of product by QR code and integrated feedback system.
• Trusted panel of finance and logistics for seamless procurement processes.
• Streamlined workflow for everything from large enterprises to micro-small-medium enterprises.
• Easy access to India's first low carbon 'green' aluminum range 'Restora'.
• Single-window interface providing access to Vedanta's quality, technical support, product application, engineering and innovation teams.
• Opportunities for technical upskilling through Centers for Excellence; Collaboration with research institutes, industrial organizations and global experts.

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Vedanta Aluminum, a unit of Vedanta Limited, is India's largest aluminum producer. With production of 23.7 lakh tonnes in FY24, the company produced more than half of India's total aluminium. It is a leader in value added aluminum products, which are used in many critical industries. Vedanta Aluminum has received the first global ranking in the aluminum industry in the S&P Global Corporate Sustainability Assessment 2023, an achievement that reflects the company's sustainable development practices. With its world-class Aluminum Smelters and Alumina Refinery in India, the Company continues to pursue its mission to promote the use of Aluminum in various applications for a greener future and position it as the 'Metal of the Future'.