Tourism revenue has surged over the past decades, rising from VND1.34 billion (US$50,886) in 1990 to VND355 trillion in 2010, and reaching VND840 trillion in 2024, data from the Vietnam National Authority of Tourism showed.
Analysts attribute the country’s momentum to structural strengths including political stability, a solid education system and steadily improving infrastructure.
Gareth Leather, senior Asia economist at Capital Economics, said these factors have helped Vietnam maintain consistent growth and reinforce its standing on the regional tourism map.
The country’s appeal lies in its mix of cultural depth, varied landscapes and affordability. Its vibrant street life, renowned cuisine and competitively priced wellness and beauty services are increasingly drawing younger visitors from Singapore and beyond.
Nadia Lim, 25, has traveled to Ho Chi Minh City twice within six months, citing ease of access, attractive prices and a lively shopping and dining scene as key draws.
Tourists on a beach in Mui Ne, Lam Dong Province, central Vietnam, January 2026. Photo by Read/Viet Quoc |
Vietnam’s tourism prospects remain bright, with authorities targeting around 50 million international arrivals by 2030.
Global hospitality groups are also ramping up investments, encouraged by rising travel demand, improving living standards and stronger connectivity.
Major developments are underway to expand capacity, with international investors partnering on resort and hotel projects in destinations such as Phu Quoc and Vung Tau.
Improved air links are further fueling demand. Visitor arrivals from Singapore rose 15.5% year-on-year in 2025, aided by new routes.
Budget airline Scoot launched flights to Phu Quoc in December 2024, followed by services to Nha Trang in November 2025.
Risks remain, however, as geopolitical tensions and volatile energy prices could weigh on global growth and dampen travel demand.
Rising costs may also heighten price sensitivity among travelers.
Even so, the sector’s outlook remains positive.
In the first quarter of 2026, Vietnam posted the fastest tourism growth in the region, welcoming 6.76 million international arrivals, up 12.4% year-on-year, according to VNAT. Key markets such as mainland China, South Korea and Taiwan continued to underpin demand.
Comments are closed.