Vijay-Rashmika’s wedding campaign became a golden opportunity for ‘Manyavar’, 30 crore views in 72 hours

By Samira Vishwas On Mar 11, 2026

Tezzbuzz Desk – The marriage of South Film Industry superstar Vijay and Rashmika Mandanna has created a stir in the entire country. In this grand ceremony held in Udaipur, both of them took seven rounds and shared their happiness with the fans across the country. To celebrate the wedding, the couple also distributed sweets across the country, while to make this special occasion more memorable, they launched a beautiful wedding campaign with ‘Manyavar-Mohe’. This campaign was named ‘Made For Each Other’and it took the internet by storm as soon as it was released.

More than 30 crore views in 72 hours

The wedding campaign video created a stir on social media. In the video, Rashmika was seen in a beautiful saree of ‘Manyavar-Mohe’ and Vijay was seen in Sherwani. This video got more than 30 crore i.e. 300 million views on all platforms in just 72 hours of its release. This post alone got more than 10 crore views and 80 lakh likes on Instagram. In this way, this video also left behind the Messi-Ronaldo ad of Louis Vuitton, which held the record earlier.

Fans are especially praising the chemistry of this pair and are lovingly calling him ‘Virosh’ on social media.

Big benefit to brand manyavar

Vijay-Rashmika’s wedding was promoted smartly by the brand ‘Manyavar-Mohe’. By launching this wedding campaign immediately after the wedding, the brand hoped to increase the sales of its clothes. According to reports, the campaign was created in just three days, which is a testament to how much of an impact the right marketing strategy at the right time can make.

Fans’ happiness and strong brand image

A wonderful blend of music, traditional look and emotions was seen in this campaign. Amit Trivedi’s music is playing an important role in the success of the video. This campaign not only pleased the fans but also strengthened the brand image of ‘Manyavar-Mohe’. Fans are considering it like a real wedding and are praising it a lot on social media.