Gilli’s popularity after his reality show win has naturally expanded the film’s reach, Vijayanand admits. “The film already had the ingredients of a good entertainer, but the love he has been receiving after the Bigg Boss win has been a big plus,” he says. “Our audience base has grown almost tenfold. At the same time, Gowrav Shetty’s appreciation from earlier work has also brought positive attention.”
Yet Vijayanand is clear about what ultimately matters. “They are talented, but the strength of the content decides everything,” he says. “If the story connects, the actors automatically become stars. Good content creates good directors and good actors.”
For Gilli, Super Hit marks his first outing as a full-fledged lead, something Vijayanand calls both a test and an opportunity. “He has the energy and connect, and now it is about how the audience receives him as a lead actor,” he says.
As for whether reality show fame can translate into longevity, Vijayanand remains measured. “Visibility is one thing, sustainability is another. Cinema ultimately tests your craft. This film is one step in that journey,” he says.
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