VPBank has recorded significant growth in brand value in the 2026 Global Banking 500 ranking by Brand Finance, reaching a valuation of US$1 billion and moving up 33 places year-on-year to rank 227.
According to the report, VPBank posted the fastest brand value growth among Vietnamese banks, with an increase of more than 41.3% compared with the previous year.
The ranking reflects factors such as brand strength, business performance, and market presence. VPBank said the growth was supported by its business expansion strategy and efforts to strengthen customer engagement.
VPBank’s brand value is associated with its operational scale, financial performance, and the development of a broader financial services ecosystem. The bank has expanded its services through subsidiaries including VPBank Securities (VPBankS), OPES Insurance, FE CREDIT, and the digital banking platform CAKE by VPBank. Together, these units provide financial services to more than 30 million customers, according to the bank.
VPBank’s headquarters in Hanoi. Photo courtesy of VPBank |
VPBank has also sought to diversify its funding sources through international capital markets. The bank reported that total international funding mobilized in the past year reached US$2.36 billion, supported by cooperation with global financial institutions.
By the end of 2025, VPBank reported consolidated total assets of more than VND1.26 quadrillion ($48 billion). Profit before tax reached over VND30.6 trillion ($1.17 billion), representing a 53% increase compared with 2023.
In addition to financial activities, the bank has sponsored several large-scale cultural and entertainment events in Vietnam featuring international performers and organizations. These included K-pop artist G-Dragon, the esports team T1, and classical music ensembles such as the Vienna Chamber Orchestra and the Vienna Philharmonic.
According to the bank, these activities are part of broader branding and community engagement efforts.
The bank said the improvement in the Global Banking 500 ranking supports its longer-term strategy to expand regionally, with the stated goal of becoming one of the top 100 banks in Asia.
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