Delhi Delhi. Walt Disney is creating a new group to coordinate the company's use of emerging technologies like artificial intelligence and mixed reality, as the media giant explores applications across its film, television and theme park divisions. The newly formed technology enablement The office will be led by Jamie Voris, the film studio's chief technology officer who led the development of Disney's app for the Apple Vision Pro mixed reality device, an email seen by Reuters on Friday revealed. Eddie Drake will succeed Voris as CTO of the studio.
Disney Entertainment co-chairman Alan Bergman wrote, “The pace and scope of progress in AI and XR (extended reality) is profound and will continue to impact the consumer experience, creative endeavors and our businesses for years to come – making it critical “The creation of this group underscores our dedication to doing just that.”
Bergman explained that the unit will focus on fast-moving areas of technology such as AI and mixed reality, which merge the physical and digital worlds. It will not centralize work on these projects, but will ensure that various projects around the company fit in with its broader strategy. Voris will report to Bergman. The technology enablement office, which starts with a core leadership team, is expected to grow by about 100 employees, a person familiar with the matter said.
Reuters first reported that Disney had formed a task force to study artificial intelligence and how it could be applied across the entertainment conglomerate. Various departments within Disney are exploring applications for augmented reality , which places digital elements in the real world; virtual reality, which immerses the user in a simulated environment; and mixed reality, which combines the two.
Disney is building expertise across the organization to take advantage of emerging technology. For example, Kyle Loughlin, a Disney veteran with a background in augmented and virtual reality and AI, returned to the company in March as senior vice president of research and development for Walt Disney Imagineering, the creative force behind Disney's theme park attractions. . He briefly left Disney in 2019 to lead Amazon's Alexa gadgets division.
Comments are closed.