What is happening in the name of sacred relationship? Ekta Kapoor’s anger over Zee TV’s new announcement is sky high

News India Live, Digital Desk: Ekta Kapoor is always known for expressing her views openly. He shared a post through his Instagram story and social media, which made it clear that he is not at all happy with this step of the channel. Ekta was pointing out that how can any new decision regarding a show which is close to her soul be taken without her creative consent.

The news is that fans are also divided into two parts in this matter. Fans of Sushant Singh Rajput (SSR) are writing emotionally that ‘Pavitra Rishta’ is only of Sushant and Ankita, no one else can repeat it. #PavitraRishta has started trending on social media and people are saying that “one should not try to sell old memories.”

Is ‘Pavitra Rishta’ really making a comeback?

If seen, there were some hints in the promo and new announcement of Zee TV which are reminiscent of the old show. But this strict stance of Ekta Kapoor shows that everything is not well behind the scenes between the channel and the production house. The reality is that when a remake of a big brand or an old superhit show is made, the expectations of the audience are very high. If the old maker is not involved in this, the flavor of the show may get spoiled.

Netizens’ opinion: “Enough is enough”

People are writing in the comments on social media that now instead of remakes and sequels, focus should be on new stories. Many people have also come out in support of Ekta Kapoor, who believe that it is their responsibility to save the legacy of the show. Some people also say that perhaps this could be a publicity stunt, but the kind of terminology used by Ekta is indicating that the matter is serious.

There is no official clarification from Zee TV on this controversy yet, but this viral post of Ekta Kapoor is being considered as the beginning of a big fight in the TV world. Old names like ‘Pavitra Rishta’ coming into controversy in the beginning of 2026, shows that the market of memories has not cooled down yet.