It’s becoming clear that the 2024 elections aren’t just about traditional vote banks anymore. If you look at what happened recently in Malda, West Bengal, you’ll see a shift in the narrative. Prime Minister Narendra Modi stood before a massive crowd, but he wasn’t just talking to the party loyalists he was speaking directly to India’s youth, specifically Gen Z.
It’s interesting to see a leader of his age placing so much faith in 18 to 25-year-olds. But during his speech in Malda, the message was loud and clear: The youth of India isn’t confused; they know exactly what they want, and according to the PM, what they want is the BJP.
Why the Focus on Gen Z?
We often hear that young people are skeptical about politics. They usually care more about their careers, technology, and lifestyle than who sits in Parliament. However, PM Modi believes that this generation is different. He emphasized that India’s Gen Z trusts the BJP because they see a future in the party’s policies.
He didn’t use complicated political jargon. Instead, he framed it simply: the youth want stability, they want growth, and they want a developed India (Viksit Bharat) by 2047. The Prime Minister seems convinced that young voters realize this vision is only possible with a stable government, not a patchwork coalition.
“Modi Ki Guarantee” vs. The Rest
One of the biggest takeaways from the Malda rally was the repetition of “Modi To Guarantee.” It’s a catchy phrase, but what does it actually mean for a college student in Bengal or a young professional in Bangalore?
The PM argued that while other parties are busy fighting for their own survival or trying to save their families’ political legacies, his focus is solely on the country’s future. He essentially told the crowd that the opposition talks a big game, but when it comes to delivering on promises—whether it’s infrastructure, digital India, or startup ecosystems—his government has the track record.
For the young voter watching on their smartphone, this argument hits home. They have grown up in an era of digital payments and 5G. They value performance over promises. By tapping into this, Modi is trying to lock in the vote of the first-time voter.
** The Bengal Context**
Standing on the soil of Malda, the speech also carried a heavy local context. The Prime Minister didn’t hold back in criticizing the local TMC government. He painted a picture of contrast: the central government pushing for modernization and development, while accusing the state leadership of holding Bengal back.
For the youth of West Bengal, who often have to leave the state for better job opportunities, this strikes a nerve. The PM’s assertion is that with the BJP, development won’t just be a Delhi thing—it will reach every corner of Bengal.
The Bottom Line
Whether you support him or not, you have to admit the strategy is sharp. By engaging directly with Gen ZPM Modi is looking past the current election and trying to secure a voter base for decades to come. He is betting on the fact that the youth prefers “guarantees” of development over the uncertainty of old-school coalition politics.
As we get closer to voting day, all eyes will be on this young demographic. Will they turn up? And if they do, will they vote for the “Guarantee”? The PM certainly seems to think so.
Read More: Beyond Politics : What PM Modi Really Thinks About India’s Insta Generation
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