Why are everyone’s followers disappearing from Virat Kohli to Kylie Jenner? Big ‘cleanup’ of Instagram

Knews Desk-Social media platform Instagram has launched the biggest campaign ever against fake accounts and bots. In this action of the year 2026, the platform has deleted millions of such accounts, which were either inactive for a long time or were being run through automated systems i.e. bots. After this cleanup, there has been a sudden decline in the number of followers of many big celebrities, influencers and brands.

According to reports, the biggest impact of this campaign has been on American reality star Kylie Jenner, whose account has lost about 14 million (14 million) followers. Not only Kylie, but the followers of many international and Indian celebrities have also decreased in large numbers, which has created a stir in the social media industry.

Why was major action taken

Instagram, one of the world’s most popular social media platforms, has been struggling with the problem of fake accounts and bot traffic for a long time. Many users resort to automated accounts to increase followers, likes and comments, which affects the authenticity of the platform. To eliminate this problem, the company has taken this strict step.

Instagram says that the purpose of such action is to promote real and active users on the platform, so that engagement is based entirely on genuine interactions.

Instagram’s ‘cleanup campaign’

According to the Meta company spokesperson, this is not a new or sudden action, but is part of the regular process of Instagram. From time to time, the company keeps removing accounts with inactive, fake and suspicious activities. This maintains the security and reliability of the platform.

The spokesperson also clarified that if a verified or genuine account is accidentally affected, it is later restored and the follower count is also updated.

Stir in social media industry

After this big step, the discussion in the social media industry has intensified. There was a sudden drop in the follower count of many influencers, which may also affect their online value and brand deals. However, experts believe that this step will make social media more transparent and trustworthy in the long run.

This campaign of Instagram indicates that in the coming time, more strict steps can be taken against fake activities on the platform.