Why did iPhone 17 Pro Max sales increase before the price dropped?
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Rapid trade-in of iPhone 17 Pro Max: Reasons and trends
recently launched iPhone 17 Pro Max The smartphone is presenting a new trend in the market. This device is being sold the most on trade-in platforms. Usually, at such times, older flagships like the Samsung Galaxy S24 Ultra or the iPhone 15 Pro lead the category. But in the updated situation, the new iPhone is being exchanged the most.
Reason for trade-in early
iPhone 17 Pro Max Which was introduced in September, is still in its early product cycle. Despite this, it leads the top 20 trade-in devices with 11.5% share. By comparison, the iPhone 15 Pro Max is only present at 7.3%, which shows that early users are quickly abandoning it in its high numbers.
Strong resale value and “arbitrage” opportunities
One of the main reasons for this trend is its excellent resale value. The price of the iPhone 17 Pro Max has dropped by only 25.4% since launch, while the price of its predecessor model dropped by 32.5% in the same period. This means that users are able to get more money by selling their phones at this time. Tech lovers are looking at this as a short-term arbitrage, allowing them to get more value back by selling quickly.
Software changes and user feedback
This time Apple has introduced a new “Liquid Glass” interface. Although it is attractive to look at, not all users liked it. Additionally, the initial enthusiasm has diminished due to the slow rollout of Apple Intelligence features. Expectations from premium smartphones are very high, so even small changes can force users to replace their device.
This trend is not a sign of product failure
In the current economic situation, people are more cautious in terms of spending. Early trade-in of expensive smartphones provides them an opportunity to recoup the capital. It is clear that this trend is not a sign of a product failing, but a smart strategy by users. Smartphones are now being seen as high-value assets rather than long-term ones.
The market is maturing
The rapid trade-in of iPhone 17 Pro Max shows that the smartphone market is now maturing. Users are now beginning to think more strategically about upgrade cycles, based on when to buy and when to sell, based on value and experience.
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