‘Why should I buy it?’, Netizens’ eyes widened when they saw the “Iron Burn” shirt worth lakhs of rupees.

Graphic shirts are in fashion now. Most of the market like that shirt. Eight to eighty – many people are wearing this type of shirt. From small companies to big brands – everyone is into graphic shirt marketing. 500 rupees as well. There are also more expensive ones. This type of shirt is made by a London fashion company which is the laughingstock of the net world. There is a lot of buzz in various quarters about their ‘Iron Burn’ shirt worth lakhs of rupees.

Milk white shirt. Iron burn marks on pockets. There is nothing else. But the price of that shirt is 1 lakh 3 thousand taka! The picture of the shirt went viral as soon as it was shared on social media. Hearing the price of foreign brand shirts, netizens’ eyes are raised. The ‘Iron Burn’ shirt is going viral on social media. Netizens have only one question, “This design can be done at home. Why should I spend lakhs of rupees for what I can get for free?” Others claim, “Ma will make it.” Many others say, “I don’t want to be laughed at by wearing a shirt that costs a lakh of rupees. So I won’t forget to buy it.”

Swiss luxury label #Vetements has launched a plain white shirt featuring a printed iron burn mark on the pocket, priced at a staggering $1139, roughly ₹95k to over ₹1 lakh depending on exchange rates. Fashion has truly taken a bizarre turn pic.twitter.com/SS1ORS3Iqx

— Harish M (@chnmharish) February 17, 2026

But that is not the only opposition. Some of the netizens again stood by the marketing company. They claim, the price of the shirt is not fixed only on the design. It is also necessary to take care of what kind of fabric the shirt is made of and how much it costs. The price of the shirt is fixed depending on that. How much someone buys a shirt is his decision. But there is nothing to complain about marketing agencies.