New Delhi, March 4: Amid the ongoing conflict between the US-Israel and Iran, the social media platform X has announced that creators who post AI-generated videos of war or armed conflict without clear disclosure will be suspended from its revenue-sharing program.
This decision comes at a time when there is a surge of AI-generated videos and images during global crises and wars, raising concerns about misleading visuals that could distort public understanding of real events on the ground.
Nikita Bier, the product head at X, stated that creators who fail to clarify that their war-related videos are AI-generated will be removed from the platform’s creator revenue-sharing program for 90 days.
In a post on the platform, she emphasized, “It is crucial to provide accurate and authentic information to people during times of war. Today’s AI technology makes it very easy to create content that can confuse people.”
If a creator continues to post misleading AI videos after the 90-day suspension, they will be permanently removed from the monetization program.
The new rule specifically targets videos depicting armed conflict that do not disclose their AI-generated nature. X has indicated that it will employ both automated and community-based systems to identify misleading AI content.
The platform will utilize tools capable of recognizing media generated by AI, along with the ‘Community Notes’ feature, which allows users to add additional context or fact-checks to posts they find misleading.
Community Notes is a crucial part of X’s content moderation strategy, especially since the platform has adopted a more decentralized review system.
X’s creator revenue-sharing program allows eligible users to earn a share of advertising revenue based on engagement with their posts. This initiative was launched to encourage more content and activity on the platform.
However, many researchers and users have criticized this model, arguing that payment based on engagement may incentivize some creators to post sensational or controversial content to gain more views and comments.
Some critics also believe that eligibility criteria like paid subscriptions and relatively lax content controls could promote viral but misleading posts.
Currently, the new rule applies only to AI-generated war-related content and does not directly cover other areas where AI-generated photos and videos might be used to spread political misinformation or promote misleading products.
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Agency
“Disclaimer: This news is directly from the agency; our team has not made any edits.”
Bhupendra Singh Chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Readhis insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
X Takes Tough Stance on AI-Generated War Videos
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