Instagram India Trends 2025: The year 2025 has now reached its last month and with this, the accounts of the entire year have also come out in the world of social media. Meta owned platforms Instagram released its much awaited 2025 Year-in-Review The report has been released. In this report, it has been told that in the last one year, what people searched most on Instagram in India, what kind of content was shared and which trends were most viral. Let us know what was India’s digital choice on Instagram in 2025.
Cricket was the biggest trend of the year
According to Instagram’s Year-in-Review 2025 report, cricket was the most talked about thing throughout the year. India’s Champions Trophy win, RCB’s Ee Sala Cup Namdu slogan, Virat Kohli’s Test retirement and the Indian women’s team’s World Cup win generated tremendous engagement on the platform. Reels, posts and memes related to cricket continued to trend and fans shared them extensively.
Global splendor of Indian culture
It has also been revealed in the report that in 2025, Indian culture will make a special mark on the international stage. Rapper Hanumankind performing at Coachella, Shahrukh Khan, Kiara Advani and Diljit Dosanjh being seen at Met Gala were big topics of discussion among the people. Apart from this, presence of Kolhapuri slippers in international fashion brands and AR in runway shows. Playing of Rahman’s songs also trended a lot on Instagram.
International stars also kept an eye on
Indian users also followed many global events on Instagram in 2025. Posts related to Ed Sheeran’s India tour, Nicki Minaj’s pose trend, Taylor Swift and Cristiano Ronaldo’s engagement posts were viewed and shared millions of times. There was also nostalgia for old films and iconic characters. The songs and scenes of Wake Up Sid, Yeh Jawaani Hai Deewani and Rockstar kept returning to the trend again and again.
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These faces suddenly went viral
In 2025, there were some faces who suddenly gained immense popularity on Instagram. These included:
- Girl like Mona Lisa seen in Mahakumbh 2025 of Prayagraj
- Ayush who calls Croissant Prashant
- Mehndi artist from Kolhapur recreated Riana’s wedding look
- Sudhanshu Shukla, who became the first Indian to visit the space station after 40 years
- Along with this, clips related to Samay Raina and India’s Got Latent also went viral.
Small but super-viral micro trends
Instagram’s report also mentions several micro trends that broke the internet like Veer Pahriya’s dance step, debate on 90-hour work week, clips from Shark Tank India 4, Coldplay concert moments, fake wedding party posts, Labubu toy craze, turmeric/turmeric content, Parineeti Chopra’s meri body main sensations dialogue and the Vishal Mega Mart meme.
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