Zomato-Swiggy will face tough competition! After goods, now Flipkart will also deliver food

Tezzbuzz Desk- Do you also now mostly open Zomato or Swiggy apps to order food? If yes, then very soon you may have a new option. India’s largest e-commerce platform Flipkart has also started preparations to enter food delivery.

Flipkart Food Delivery: Pilot launched from Bengaluru

According to media reports, Flipkart is planning to launch a pilot project of its food delivery service from Bengaluru in May or June this year. If this trial is successful, the company can roll out this service across the country by the end of 2026 or early 2027.

This plan by Flipkart will directly compete with giants like Zomato and Swiggy, which currently dominate India’s online food delivery market.

How big is the opportunity in the market?

India’s online food delivery market is currently worth around $9 billion and according to industry analysts it could reach around $25 billion by 2030. This means there is huge growth and opportunity in this space. This expansion is taking place amid the increasing demand from consumers who order hot food delivered to their homes every day.

Challenge of creating a distinct identity

Flipkart already has a large footprint of quick-commerce networks and dark stores like Flipkart Minutes, which offers fast delivery of groceries and everyday items. But now the question is whether Flipkart is a Will you launch your own food delivery app? Or is it the government-backed Open Network for Digital Commerce (ONDC) Will serve together?
The company is considering both options so that it can create its own identity in the food delivery market.

A big strategic step before IPO

Flipkart is working on this service at a time when it is going for IPO. (Initial Public Offering) is also being prepared. By adding new services like food delivery, the company wants to meet the daily needs of the customers more closely, thereby strengthening its brand and loyalty.

In fact, this move is not only an attempt to compete with Zomato and Swiggy, but can also prove to be a new growth engine for the e-commerce company.

Can the way of ordering food change?

If Flipkart does indeed launch food delivery, it could mean:

• Users will have more options for ordering food.
• Competition may intensify in areas such as delivery speed, offers and ratings.
• After Zomato/Swiggy, now a new big company will also jump into the food delivery space.

India’s food delivery market is about to undergo a major shakeup if Flipkart makes good on its plan — and it could open the door to more choices and better service for customers.

Would you like me to also explain how food and grocery delivery will work through Flipkart Minutes? (Because that too belongs to the quick-delivery space!)