Five hundred durian-laden trucks in the official convoy were positioned to form the words “Dak Lak” before setting off in numerical order on Sunday morning.
The convoy traveled along Tran Phu and Le Duan streets before joining National Highway 26 toward Buon Ma Thuot, then completed a journey of around 40 kilometers on Vo Nguyen Giap Street.
Large crowds of residents and visitors lined the route to watch the durian-laden pickup trucks, creating a spectacle and drawing widespread public attention.
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Durian-laden pickup trucks prepare to set off in Dak Lak Province on Aug. 16, 2026. Photo by Tran Hoa |
At the ceremony, Sohn Minyoung, a Guinness World Records adjudicator, announced and presented the certificate to the organizing committee, Dak Lak newspaper reported.
The 2026 Dak Lak Durian Festival features a range of activities aimed at boosting tourism, runs from Aug. 15 to Sept. 2 and is the first edition to be held on a provincial scale.
Organizers expect the event to attract around 300,000 visitors.
Besides the pickup truck parade, major activities include an exhibition featuring some 400 booths and a forum on developing a sustainable durian ecosystem.
Visitors can also take part in durian-themed culinary events, including an attempt to set a record with 102 durian-based dishes, as well as orchard tours and tastings, art exhibitions, sports events, auctions and cultural performances.
The festival will conclude with an art program at Phu Yen Square in Tuy Hoa Ward.