Mumbai: Filmmaker Karan Johar has criticised what he describes as Hindi cinema’s growing obsession with hyper-masculine narratives, saying the industry is currently dominated by “big alpha” energy and testosterone-driven storytelling.
In a recent interview, Johar observed that mainstream theatrical releases are increasingly centred on exaggerated displays of masculinity, often sidelining nuanced and diverse narratives.
‘Herd mentality’ driving film trends
Johar pointed to what he called a “herd mentality” in the industry, where the success of one film in a particular genre leads to multiple imitations.
“If one film works in a certain zone, there will be 10 more,” he said, referring to a surge in high-octane films featuring stylised male protagonists characterised by aggression, slow-motion entries, and minimal narrative depth.
He added that such portrayals often include stereotypical elements such as rugged appearances and smoking, which are assumed—perhaps incorrectly—to appeal to audiences.
OTT vs theatrical storytelling
The filmmaker noted a clear divide between theatrical and digital platforms. While cinema halls are currently dominated by action-heavy, male-centric films, OTT platforms continue to offer space for more layered and experimental storytelling.
According to Johar, this contrast reflects evolving audience consumption patterns, with viewers seeking varied content across different mediums.
Responds to criticism of his film
Johar also addressed the backlash he received for his 2023 directorial Rocky Aur Rani Kii Prem Kahaani, starring Ranveer Singh and Alia Bhatt.
He recalled criticism over a scene depicting a male character performing classical dance, which some viewers questioned as unconventional. Johar defended his creative choices, stating that he remains committed to portraying alternative and inclusive forms of masculinity.
“I would rather stay true to my voice than cater to expectations rooted in stereotypes,” he said, reiterating his long-standing support for feminist narratives.
Rise of ‘alpha male’ cinema
Johar’s remarks come at a time when several commercially successful films have revolved around dominant male protagonists. Titles such as Animal, Pushpa 2: The Rule, Jawan and Pathaan have reinforced this trend, drawing massive audiences and box office returns.
These films, often driven by larger-than-life characters and action-heavy narratives, have shaped current mainstream preferences in theatrical releases.
Upcoming projects
On the work front, Johar is preparing for the release of Chaand Mera Dil, a romantic drama produced under his banner, Dharma Productions. The film stars Ananya Panday and Lakshya, and is directed by Vivek Soni. It is scheduled to hit theatres on May 22, 2026.
He is also backing Nagzilla, directed by Mrighdeep Singh Lamba and featuring Kartik Aaryan. The release date for the project is yet to be officially announced.
Conclusion
Johar’s comments highlight an ongoing debate within Hindi cinema about representation, storytelling diversity, and audience expectations. As the industry continues to evolve, the balance between commercial success and creative depth remains a key challenge for filmmakers.
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