Oppo decides to merge OnePlus and Realme? All three brands will come under the same sub-product center

News India Live, Digital Desk: A big news is coming out from the smartphone world. Tech giant Oppo is going to make a revolutionary change in its business model. Oppo has decided to restructure its two major sub-brands OnePlus (OnePlus) and Realme (Realme) into a single ‘Sub-product Center’. The purpose of this move is to create better coordination between the three brands and utilize resources efficiently. Main objective of restructuring (Why this Restructuring?) Several important reasons are being given behind this strategic move of Oppo: Shared use of resources (Resource Pooling): Now all three brands (Oppo, OnePlus, Realme) will use the same center for Research and Development (R&D), supply chain and logistics. This is expected to bring a huge reduction in operational costs. Clarity in the market: Often smartphones of Oppo, OnePlus and Realme are seen competing with each other in the same price segment. Through this new center, the company will be able to further clarify the identity and target audience of each brand. Software and Ecosystem: This integration can see more similarities and better connectivity between ColorOS, OxygenOS and Realme UI, which will create a stronger ecosystem. What will be the impact on consumers? The biggest question in the minds of customers is, will this destroy the identity of brands? Independent Identity: According to the report, even Backend work will be done together, but all three brands will maintain their individual identities in the market. That is, you will see OnePlus stores and Realme experience centers different. Better service: Having the same service network and supply chain can give customers a better experience than before in the availability of spare parts and servicing. Competition in prices: Customers can get the direct benefit of lower costs in the form of competitive pricing. BBK Electronics and Oppo’s journey This is not the first time that there has been news of integration between these brands. Even before this, OnePlus and Oppo had merged their R&D departments. Creating ‘sub-product centres’ is considered to be the next and more organized phase of the same process.Brand (Brand)Current Positioning (Target Market)OnePlusPremium and Flagship Segment (Premium/Flagship)OppoCamera-centric and Lifestyle Segment (Mid-to-High End)RealmeBudget-Friendly and Young Generation (Value for Money)